AMBROSIA Launches New Rice Snack Pots TV Campaign

Premier Foods is launching a new campaign for Ambrosia, to tell people that Ambrosia Rice Snack Pots are both creamy and naturally low in fat.

Set in the idyllic countryside, the quirky spot features an arrangement of picnic staples, each with a face superimposed and a quirky character to match.

From the incredulous chicken drumstick to the surprised scotch-egg and explosive flask, none of the picnic items can believe that Ambrosia Rice snack pots can be both creamy and naturally low in fat. The ad also sees the return of the much-loved end line ‘Devon knows it’s unbelievably good’.

Created by Dare, the first instalment breaks on 4th May, and plays on consumers’ surprise to hear that not only are Ambrosia Snack Pots creamy, but they are also naturally low fat – how can something so lovely be so good for you? The quirky ad is designed to create impact to cut through and increase spontaneous awareness for a product typically displayed in a less frequently visited aisle.

Directed by The Perlorian Brothers, the ad uses sophisticated prosthetics to ensure the character’s faces fit seamlessly in to their objects.

It will be accompanied by a press, poster and online banner campaign all going live 4th May.