Set in the idyllic countryside, the quirky spot features an arrangement of picnic staples, each with a face superimposed and a quirky character to match.

From the incredulous chicken drumstick to the surprised scotch-egg and explosive flask, none of the picnic items can believe that Ambrosia Rice snack pots can be both creamy and naturally low in fat. The ad also sees the return of the much-loved end line ‘Devon knows it’s unbelievably good’.

Created by Dare, the first instalment breaks on 4th May, and plays on consumers’ surprise to hear that not only are Ambrosia Snack Pots creamy, but they are also naturally low fat – how can something so lovely be so good for you? The quirky ad is designed to create impact to cut through and increase spontaneous awareness for a product typically displayed in a less frequently visited aisle.

Directed by The Perlorian Brothers, the ad uses sophisticated prosthetics to ensure the character’s faces fit seamlessly in to their objects.

It will be accompanied by a press, poster and online banner campaign all going live 4th May.

The advert supports 2 for 1 on designer glasses and airs from April 18^th.

The spot was written by Dare's creative directors Nick Bird and Lee Smith and was directed by James Griffiths through Moxie. Post production was through The Mill.

The activity will also be supported by Bud the monkey, one of the stars of the film, who is tweeting at https://twitter.com/#!/IamBudMonkey

Created by Dare, the first instalment of the Oxo family saga is set to return on 19th
March. With the return of Michael Redfern as the dad, the ad shows how times have
changed since the family was first launched in 1983. Back then, the family were famous
for sitting around the table, squabbling as they enjoyed a casserole and bumbling dad
was the struggling cook.

This time, it’s dad who is giving out the cookery advice and family wisdom as he guides
his son through a chicken stir-fry - via internet phone – as the son tries to impress his
new girlfriend.

The ad also features the brand's new 'stock tubes', stock in a paste launched last year.

Director of grocery brands at Premier Foods, Mark Tyldesley, said: 'Because the OXO
TV family were so well-loved, we wanted to bring back a piece of the brand's iconic
heritage but at the same time update it to reflect family life today.

'We recognise that the "traditional" roles within the typical British family have changed
and that children are just as likely to turn to their dad for advice in the kitchen – or life
in general, as they are their mum, which why we've decided to return to the popular
OXO family but with the twist that this time, "dad's in charge".' 

The new 60 second spot 'Taken' tells the story of a dog who goes to the ends of the earth to get rid of his master's ugly glasses.

The advert supports the Vision Express designer 2 for 1 promotion.

The 60 second launch spot airs from Wednesday 25th January. A 30 second cut-down is also part of the campaign.

The advert was written by Creative Directors Nick Bird and Lee Smith, and directed by James Griffiths at Moxie Pictures.

The activity will also be supported by Ripley, the star of the film and a Battersea Dogs Home rescue dog, who is tweeting at https://twitter.com/#!/ripleyrescuedog