Callegari Berville Grey has unveiled its first campaign for surf brand Sundek which signed with the agency in March following creative duo and Sundek stalwarts Luissandro Del Gobbo and Giovanni Settesoldi from JWT Paris.
Were thrilled Sundek has appointed Callegari Berville Grey and excited to welcome Luissandro and Giovanni to the agency, they are one of the most awarded teams in France. The new Sundek campaign is testimony to their talent, said Andrea Stillacci, Callegari Berville Grey Executive Creative Director.
The international campaign uses different concepts for television and print executions to satisfy the twin objectives of reconnecting the brand with its roots: that Sundek is dedicated to surfers; and showing the superior fabric and unique design of Sundek surf wear.
The striking print campaign, shot in Cape Town, South Africa, features surfers hatching from eggs, emphasising the coming out of the new Sundek surf wear collection, with the tagline New collection out now. The work will appear in print and posters in France, Italy, Spain, United States, Thailand, Indonesia and the Maldives.