Philosophy & Competitive Advantages

GREY PARIS - FAMOUSLY EFFECTIVE

Créer des platefromes de communication qui résonnent avec la culture populaire et engagent de manière concrète les consommateurs.

Rendre les marques célèbres et augmenter leur valeur.

Allier efficacité et popularité.

C'est cela l'esprit "FAMOUSLY EFFECTIVE"

Network Description

Grey Paris est membre de Grey Group (148 agences dans 96 pays).

Grey Group fait partie de WPP.

Trade Organizations

AACC (Association des Agences Conseils en Communication) (France)
ARRP

Team

Number of Employees: 43
Charlotte Buisson
Responsable Communication
Phone: (+33) 0144091515
Thierry Astier
Directeur de la Création
Phone: (+33) 0144091515
Damien Ricci
Directeur Général

Michel Cauchy
Chief Operating Officer

Loève Saint-Ourens
Responsable Planning Stratégique

Campaigns

  • Advertiser: Wattwiller
  • Brand: Wattwiller
  • Name: La pureté, source de sérénité
  • Advertiser: Wattwiller
  • Brand: Wattwiller
  • Name: La pureté source de sérénité
  • Advertiser: Moulin de Valdonne
  • Brand: Moulin de Valdonne
  • Name: Le vrai goût des vacances
  • Advertiser: Perfetti Van Melle
  • Brand: Chupa Chups
  • Name: Chupa Chups France & GREY Paris : maxi irrévérence pour mini sucette
  • Advertiser: Dignity Institute
  • Brand: Dignity Institute
  • Name: Talking Bones
  • Advertiser: Britvic Soft Drinks Limited
  • Brand: Moulin de Valdonne
  • Name: Moulin de Valdonne et Grey Paris redonnent le goût des choses vraies aux parisiens
  • Advertiser: Dagobear
  • Brand: Dagobear
  • Name: #sweetsinglesocks
  • Advertiser: Centre Primo Levi
  • Brand: Centre Primo Levi
  • Name: The sound of silence
  • Advertiser: Grey Paris
  • Brand: Grey Paris
  • Name: Voeux 2016
  • Advertiser: Volvo
  • Brand: Volvo
  • Name: VOLVO Cars prend le large avec Grey
  • Advertiser: Playtex
  • Brand: Playtex
  • Name: Invisible Elegance
  • Advertiser: Les Editions Jalou
  • Brand: L'OPTIMUM
  • Name: L'OPTIMUM
  • Advertiser: Lego
  • Brand: LEGO®
  • Name: Creativity forgives everything
  • Advertiser: Centre Primo Levi
  • Brand: Centre Primo Levi
  • Name: International Day in Support of Victims of Torture
  • Advertiser: Lego
  • Brand: Lego
  • Name: Mars
  • Advertiser: Procter & Gamble
  • Brand: Lacoste
  • Name: Happy Valentine
  • Advertiser: Procter & Gamble
  • Brand: Lacoste
  • Name: Polo in a Bottle
  • Advertiser: Pfizer Santé familiale
  • Brand: Advil Caps
  • Name: Advil Caps - Race against the pain
  • Advertiser: Procter & Gamble
  • Brand: Lacoste
  • Name: Lacoste Rouge
  • Advertiser: McCormick
  • Brand: Vahiné
  • Name: Vahiné Décoration pour Gâteaux
  • Advertiser: Ubisoft
  • Brand: Far Cry 4
  • Name: Far Cry 4
  • Advertiser: Lego
  • Brand: Lego
  • Name: Creative Experience
  • Advertiser: Teisseire
  • Brand: Teisseire
  • Name: Life tastes better
  • Advertiser: Lego
  • Brand: Lego®
  • Name: LEGO Creativity
  • Advertiser: Pfizer
  • Brand: Imedeen®
  • Name: Beautiful skin begins within

Awards

Award Distinction Category Brand Year
Adweek Global agency of the Year Global agency of the year 2015
EURO EFFIES / EACA Euro Effies Agence de l'année 2015
Eurobest Silver Interactive / Interactive Video Far Cry 4 2015
Eurobest Silver Interactive / Microsites Far Cry 4 2015
The One Show Merit Interactive Advertising / Interactive Video Far Cry 4 2015
Top Com Consumer Grand Prix Digital / Site événementiel consumer Far Cry 4 2015
Cristal Festival Cristal Best Use of Interaction Far Cry 4 2014
Cristal Festival Sapphire Best Use of Video Far Cry 4 2014
Cristal Festival emerald Brand Content Far Cry 4 2014
Epica Awards Gold Websites Far Cry 4 2014
Epica Awards Gold Online Campaigns - Media & Entertainment Far Cry 4 2014
Golden Award of Montreux Gold Medal Entertainment / Leisure / Culture Lego 2014
Grand Prix de la Publicité Presse Magazine Mention Loisirs LEGO® 2014
Grand Prix de la Publicité Presse Magazine Mention Loisirs LEGO® 2014
Grand Prix de la Publicité Presse Magazine Mention Loisirs LEGO® 2014
Gold Print LEGO 2013
Grand Prix de la Publicité Presse Magazine Grand Prix Toutes LEGO 2013
EURO EFFIES / EACA Euro Effies Grey Emea - Network Agency of the year Network Agency Grey Emea 2013
Grand Prix de la Publicité Presse Magazine Meilleure Agence Toutes LEGO 2013
Grand Prix de la Publicité Presse Magazine Meilleure campagne Loisirs LEGO 2013
EURO EFFIES / EACA Euro Effies Silver Product/Service Launch Lacoste 2012
Grand Prix de la Publicité Presse Magazine Prix Parfums Lacoste 2012
Grand Prix Presse SPM (Syndicat Presse Magazine) Meilleure campagne catégorie Parfums Parfums Lacoste L.12.12 2012
AdPrint - European Creative Teams Competition Silver Angel Fast Moving Consumer Goods Asonor 2011
Eurobest Silver Winner Microsites Far Cry 4 2015
Eurobest Silver Winner Interactive Video Far Cry 4 2015
AdPrint - European Creative Teams Competition Winner Best Use of Photography Findus 2010
AdPrint - European Creative Teams Competition Silver Angel Fast Moving Consumer Goods Findus 2010
Cannes Lions International Festival of Creativity Silver Lion Campaign Savoury foods Findus 2010
Cannes Lions International Festival of Creativity Silver Lion Campaign Savoury foods Findus 2010
Cannes Lions International Festival of Creativity Silver Lion Campaign Savoury foods Fries 2010
Cannes Lions International Festival of Creativity Silver Lion Campaign Savoury foods Fries 2010
CLIO Awards Bronze campaign Apparel/Fashion/Footwear SHS 2010
CLIO Awards Bronze campaign Apparel/Fashion/Footwear SHS 2010
Epica Awards Silver Media Innovation - Traditional Media Findus 2010
Grand Prix Stratégies de la Publicité Winner Food Findus 2010
LIA Gold Winner Food Findus 2010
LIA Gold Foods Findus 2010
The New York Festivals World's Best Advertising Silver Foods Findus 2010
The New York Festivals World's Best Advertising Silver Foods Findus 2010
The New York Festivals World's Best Advertising Silver Foods Fries 2010
The New York Festivals World's Best Advertising Silver Foods Fries 2010
The New York Festivals World's Best Advertising Bronze Healthcare Products BreatheRight 2010
AdPrint - European Creative Teams Competition Golden Angel Services 123fleurs.com 2009
AdPrint - European Creative Teams Competition Winner Fast Moving Consumer Goods Saniterpen 2009
AdPrint - European Creative Teams Competition Bronze Angel Fast Moving Consumer Goods SHS 2009
Cannes Lions International Festival of Creativity Bronze Lion Best Use of Cinema MK2 2009
Cannes Lions International Festival of Creativity Gold Lion Campaign Clothing, Footwear & Accessories SHS 2009
Cannes Lions International Festival of Creativity Gold Lion Campaign Clothing, Footwear & Accessories SHS 2009
Cannes Lions International Festival of Creativity Bronze Lion Clothing, Footwear & Accessories SHS 2009
Cannes Lions International Festival of Creativity Bronze Lion Household: Cleaning Products Febreze 2009
CLIO Awards Silver Online/Web Services 123fleurs.com 2009
Cristal Festival Cristal Food / Drink: France Findus 2009
Cristal Festival Cristal Food / Drink: France Findus 2009
Cristal Festival Cristal Food / Drink: France Findus 2009
EURO EFFIES / EACA Euro Effies Finalist Brand Re-vitalisation Lacoste 2009
EURO EFFIES / EACA Euro Effies Finalist Brand Re-vitalisation Lacoste 2009
EURO EFFIES / EACA Euro Effies Finalist Brand Re-vitalisation Lacoste 2009
Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) Mention Findus 2009
Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) Mention Findus 2009
Grand Prix Stratégies de la Publicité Mention Services 123fleurs.com 2009
The New York Festivals World's Best Advertising Bronze World Medal Healthcare Products Lect Up lenses 2009
The New York Festivals World's Best Advertising Bronze World Medal Retail Stores 123fleurs.com 2009
The New York Festivals World's Best Advertising Bronze World Medal Confections/Snacks Pringles 2009
The New York Festivals World's Best Advertising Silver World Medal Apparel SHS 2009
The New York Festivals World's Best Advertising Silver World Medal Apparel SHS 2009
ACT Responsible Tributes Findus 2008
ACT Responsible Tributes Findus 2008
ACT Responsible Tributes Findus 2008
AdPrint - European Creative Teams Competition Nominee Apparel/Fashion SHS 2008
AdPrint - European Creative Teams Competition Nominee Apparel/Fashion SHS 2008
AdPrint - European Creative Teams Competition Winner Health/Pharmaceutical Products GastroMilk 2008
Cannes Lions International Festival of Creativity 8 Shortlist 2008
Cannes Lions International Festival of Creativity Silver Lion Campaign Toiletries Aquafresh 2008
Cristal Festival Cristal France: Service Activity 123fleurs.com 2008
Eurobest Eurobest Bronze Savoury Foods Findus 2008
Grand Prix de la Publicité Presse Magazine Mention Furnishing/Decoration/Accessories Dulux Valentine 2008
Grand Prix de la Publicité Presse Magazine Mention Furnishing/Decoration/Accessories Dulux Valentine 2008
Grand Prix Stratégies de la Publicité Mention Household Products Saniterpen 2008
Grand Prix Stratégies de la Publicité Mention Food Findus 2008
LIA Silver Poster – Outdoor Aquafresh 2008
LIA Gold Apparel SHS 2008
The New York Festivals World's Best Advertising World Bronze Medal Aquafresh 2008
World Press Awards Magazine Bronze Pharmaceuticals GastroMilk 2008
Epica Awards Silver Sensodyne 2007
EURO EFFIES / EACA Euro Effies Long Term Effectiveness Award Long-Term Effectiveness Award Hugo Boss 2007
EURO EFFIES / EACA Euro Effies Silver FMCG Hugo Boss 2007
Eurobest Eurobest Bronze Campaign Toiletries & Pharmacy GastroMilk 2007
Eurobest Eurobest Bronze Campaign Toiletries & Pharmacy GastroMilk 2007
Grand Prix de la Publicité Presse Magazine Winner Luxury Ligne Roset 2007
ACT Responsible Tributes Cart'Blanche 2006
Prix de la campagne citoyenne Authorities and affiliates INPES 2006
Prix de la campagne citoyenne Authorities and affiliates INPES 2006
Prix de la campagne citoyenne Authorities and affiliates INPES 2006
Prix de la campagne citoyenne Authorities and affiliates INPES 2006
EURO EFFIES / EACA Euro Effies Bronze Toiletries & Beauty Aquafresh 2005
Top Com Corporate Business Bronze Top Com Advertising Campaign: General Interest Association Française des Opérateurs Mobiles 2005
EFFIE France Winner Luxury Products Ligne Roset 2004
Festival International de l’Humour dans la Publicité Public's Award Dédé 2004
Affiche Française Grand Prix Nicolas Feuillatte 2003
Grand Prix de la Publicité Presse Magazine Winner Furnishing Ligne Roset 2003
Grand Prix de la Publicité Presse Magazine Grand Prix Ligne Roset 2003
Grand Prix Stratégies des Médias Grand Prix Mars 2003
Cannes Lions International Festival of Creativity Shortlist Toiletries & Pharmaceuticals Rogé Cavailles 2002
EFFIE France Gold Others Services Les Pages Jaunes 2002
EFFIE France Grand Prix Les Pages Jaunes 2002
Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) Winner Monsavon 2002
Grand Prix Stratégies de la Publicité Mention Hygiene, Beauty & Care Rogé Cavailles 2002
Prix Club des Directeurs Artistiques Entrant Radio Hoegaarden 2002
Prix Club des Directeurs Artistiques Entrant Radio Hoegaarden 2002
Prix Club des Directeurs Artistiques Entrant Radio Hoegaarden 2002
Top Com Consumer Gold Communication Strategy: Brand Les Pages Jaunes 2002
Top Com Consumer Grand Prix Campaign Les Pages Jaunes 2002
Cristal Festival Prize Beauty Rogé Cavailles 2001
Cristal Festival Prize Leisure Jeu de l'oie 2001
Epica Awards Winner Homes, Furnishings & Appliances Ligne Roset 2001
Festival International de l’Humour dans la Publicité Silver Jeu de l'oie 2001
Grand Prix des Agences de l'Année Advertising Agency Of The Year Callegari Berville Grey 2001
Prix Club des Directeurs Artistiques Entrant Radio Hoegaarden 2001
Prix Club des Directeurs Artistiques 2nd Prize TV Spots Rogé Cavailles 2001
Affiche Française Grand Prix Nicolas Feuillatte 2000
Affiche Française Grand Prix Sept. 2000 Chapitre.com 2000
Top Com Consumer Grand Prix Mr Propre 2000
Grand Prix de la Publicité Presse Magazine Scotch brite - 3M 1999
Grand Prix Stratégies de la Publicité Maintenance Product Scotch Brite - 3M 1999
Prix Club des Directeurs Artistiques Scotch brite - 3M 1999
EFFIE USA 1997

Clients

Advertiser Brand Business Sector Type of Work since
McCormick Ducros Food
  • Television & Cinema
  • Digital
  • Print
  • POS Visibility
  • Billboard
  • Branded Content
2008
McCormick Vahiné Chocolate, Bars, Candies, Chewing-Gum
  • Television & Cinema
  • Digital
  • Print
  • Promotion & Event
  • Billboard
  • Branded Content
2008
Britvic Soft Drinks Limited Teisseire Non-Alcoholic
  • Television
  • Digital
  • Magazine
  • Packaging Design
  • Integrated Media/360 Activation
  • Billboard
2013
Britvic Soft Drinks Limited Moulin de Valdonne Fruit Juices & Drinks
  • Web Advertising/Banners
  • Social Media
  • Print
  • Billboard
2014
Wattwiller Wattwiller Mineral, Sparkling & Bottled Waters
  • Television
  • Web Advertising/Banners
  • Web Film
  • Other Animation
  • Social Media
  • Packaging Design
  • Events
  • Branded Content
2014
Lego LEGO, DUPLO Toys & Games
  • Web Site
  • Web Film
  • Magazine
  • Billboard
2012
Dignity Institute Dignity Institute Racial/Ethnic/Minority/Disability Awareness
  • Web Advertising/Banners
  • Web Film
  • Brochure
  • Fundraising
  • Product Design/Development
  • Logotype
  • Trade Show Booth
  • Branded Content
2015
Volvo Volvo Full Size & DeLuxe Cars
  • Television
  • Web Advertising/Banners
  • Interactive Kiosk
  • Mobile Advertising
  • Print
  • POP Display
  • Integrated Media/360 Activation
  • Traffic Creation
  • POS Visibility
  • Outdoor/Out of Home
  • Radio
  • Branded Content
2014
Pfizer Santé familiale Advil, Centrum, Imedeen, Rhinadvil,Thermacare
  • Television & Cinema
  • Web Advertising/Banners
  • Web Site
  • Web Film
  • Other Animation
  • Social Media
  • Print
  • POP Display
  • Billboard
  • Branded Content
2009
Heineken Category Beers, Ciders, Lagers
  • Web Site
  • Logotype
  • Branded Content
2009
Les Cidres de France Les Cidres de France Beers, Ciders, Lagers
  • Print
  • Billboard
  • Poster
Institut National de Prévention & d'Education pour la Santé INPES Public Safety, Health & Hygiene
  • Television
  • Web Advertising/Banners
  • Web Site
  • Print
  • Outdoor/Out of Home
  • Radio
2006
Centre Primo Levi Centre Primo Levi Racial/Ethnic/Minority/Disability Awareness
  • Web Site
  • Web Film
  • Social Media
  • Print
  • Events
  • Outdoor/Out of Home
  • Branded Content
2013
Akvinta Akvinta Spirits, Fortified Wines
  • Television
  • Print
  • POS Visibility
  • Billboard
2008
TABFT TABFT Beers, Ciders, Lagers
  • POP Display
  • Shelf Screamer
  • POS Visibility
  • Commercial Animation Plan
2014
ABD Apparel Playtex Apparel, Fashion & Footwear
2014
GlaxoSmithKline Polident, Sensodyne, Hygiene & Personal Care Products
  • Television & Cinema
  • Print
2002
Ubisoft Far Cry 4 Video Games/Consoles
  • Television
  • Cinema
  • Web Advertising/Banners
  • Web Site
  • Interactive Kiosk
  • Web Film
  • Other Animation
  • Mobile Advertising
  • Applications
  • Social Media
  • Traffic Creation
  • POS Visibility
  • Branded Content
2013
Procter & Gamble Lacoste, Escada, Dolce&Gabbana, Rochas Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Digital
  • Print
  • Promotion & Event
2000
Procter & Gamble Gillette, Lenor, Household Products & Maintenance
  • Television & Cinema
  • Print
2000
Procter & Gamble Pantene Hair Care Products
  • Television & Cinema
  • Print
2000
HSBC HSBC Banking, Finance, Law & Insurance
  • Television
  • Web Site
  • Web Film
  • Print
  • Logotype
  • Internal Communication
  • Branded Content
2013
Jalou Media Group L'Optimum Media, Publishing & Production
  • Television
2013