| Title | Ten Mil |
| Agency | David&Goliath |
| Campaign | The Truth |
| Advertiser | Kia Motors |
| Brand | Kia |
| Date of First Broadcast/Publication | 2015 / 12 |
| Product | 2016 K900 |
| Business Sector | Midsize Cars |
| Story | The 2016 K900 is Kia’s flagship luxury sedan. Despite its incredible quality and class-leading features, naysayers are posting on Twitter and voicing their skepticism about whether or not the car is fit for the superstar. In response, LeBron has assembled his own team of “experts” in a garage-turned-command post to prove to Twitter and the public that he does in fact drive a Kia K900. “Ten Mil” is the first of three :30 TV spots to roll out during the 2015/16 season, each of which will address a real tweet and incorporate a few fun elements from it to show just how serious LeBron is about this K900. In “Ten Mil,” LeBron reviews a tweet which has a skeptic humorously wagering $10MM that he doesn’t drive his Kia to games, at which point LeBron calls on his 'legal team' to ensure the wager is binding, then jumps into his Kia to collect what he’s owed. |
| Media Type | Digital |
| Length |