Desperados - “The Desperados Experience”
|Title||The Desperados Experience|
|Agency||Dufresne Corrigan Scarlett|
|Product Category||Beers, Ciders, Lagers|
|Campaign Name||The Desperados Experience|
|Country of Production||France|
||Cristal Festival, 2011 (Cristal) for Viral Mechanism (device and creation, including social)|
Epica, 2011 (Gold) for Online Ads
||Jeroen van der Meer|
||François Le Saint|
With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.
One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player's functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.