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SapientNitro Europe Creative Work

TitleLadbrokes TV Campaign for Cheltenham Racing Festival
Agency
Campaign Game On
Advertiser Ladbrokes
Brand Ladbrokes
Date of First Broadcast/Publication
Business Sector Culture, Leisure & Sport
Tagline Ladbrokes as the go-to bookmaker
Story

Sapient has created a new 30” TV ad and a series of 10” sponsorship spots to promote Ladbrokes as the go-to bookmaker at this year’s Cheltenham Festival. The ads launched on March 13th and will be on air throughout the duration of The Cheltenham Racing Festival running (March 13th - 16th on all major terrestrial and digital channels. The spots will support the racing coverage on ATR (At The Races) and RUK (Racing UK). The new Ladbrokes campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. 

Philosophy

The Ladbrokes TV campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. 

Media Type Television
Creative Director
Creative Director
Art Director
Chief Creative Officer
Copywriter
Director
Production Company
Director of Photography
Account Director
Account Director
Strategic Planner
Agency Producer

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