|Advertiser||ICA - Institute of Contemporary Arts|
|Brand||Institute of Contemporary Arts|
|Date of First Broadcast/Publication|
|Business Sector||Culture, Leisure & Sport|
What is the ICA?
Since then the ICA has been the launch pad for countless significant British moments and movements in the Arts, from Punk (The Sex pistols first played at the ICA) to BritArt (Damien Hirst, Tracey Emin and the Chapman Brothers all had their first solo shows at the ICA) and numerous groundbreaking art performances, poetry recitals, films, director Q&As and debates along the way.
Why are SapientNitro partnering the ICA?
What work have we done for the ICA?
Worth mentioning is the dynamic and interactive aspect of the website, along with the visual design language we created for the ICA Art Rules project.
The new platform –artrules.ica.org.uk – will offer everyone the opportunity to engage with and debate the subject of contemporary art directly with key figures from the worlds of art, film, architecture, performance and other art forms. It also brings together the contemporary art community with audiences from all walks of life to debate the question “what is art?” and share their definitions of contemporary art “rules”.
Every rule is open for discussion as users can respond with a comment, share socially or simply “agree” or “disagree”. The conversation bubbles up, literally, as each rule appears in a bubble on the homepage, pushing others to the sides and thereby creating a visual experience of the conversation. The more people agree with a rule, the larger the bubble will appear on the page, creating a visual hierarchy from which users can instantly identify the most popular discourse. Rules are shareable through Twitter, Facebook and Pinterest, encouraging users to extend the discussion to their own social networks and create a far-reaching lively debate.
Audiences are also encouraged to use the hashtag #whatisart and interact with the ICA on social channels whenever they are provoked by what they see in the world around them.
SapientNitro London has created a Socially centred StoryScape that spans the virtual and physical to provoke people the world over to discuss what defines art today. Art Rules has been created to raise the visibility of contemporary art and bring it to a wider audience.
To create this StoryScape, we:
Worth mentioning is the dynamic and interactive aspect of the website, along with the visual design language we created for the ICA Art Rules project
|Media Type||Web Site|