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Critical Mass

Critical Mass

Chicago, United States

Digital

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 850

Awards: 56

Creative Work: 23

Clients: 11


Contact Information

225 North Michigan Avenue Suite 2050
Chicago Illinois 60601
United States
Phone: (+1) 312 705 4190
Email:

Mary Cusick

Senior Marketing Manager

Phone: (+1) 312-288-2523

Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Dianne Wilkins

Dianne Wilkins

CEO
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 850

Awards: 56

Creative Work: 23

Clients: 11

Critical Mass

225 North Michigan Avenue Suite 2050
Chicago Illinois 60601
United States
Phone: (+1) 312 705 4190
Email:

Mary Cusick

Senior Marketing Manager

Phone: (+1) 312-288-2523

Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Dianne Wilkins

Dianne Wilkins

CEO

About the agency Critical Mass

Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. 

Today we’re 850 people in 12 offices on 4 continents.

We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious. 

 

Philosophy & Competitive Advantages

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

Network Description

Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc. 

Featured Work

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Clients

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Brand: All

Category: Automotive

Brand: Infiniti

Category: Cars

Brand: Citi

Category: Banking, Finance, Law & Insurance

Brand: AT&T

Category: Telecommunications Services

Brand: Sunglass Hut

Category: Eyewear

Brand: Clorox

Category: Cleaning Products, Soaps, Detergents