Iconic Beer Brand debuts work with Ken Jeong, Questlove & Chuck Lidell
April 4, 2013
NEW YORK, NY – March 26, 2013 – MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC legend Chuck Lidell and Roots’ drummer Questlove.
All three of the spots showcase what Miller Time would be like if one of your friends was Lidell, Questlove or Jeong. The work has garnered positive press coverage in Ad Age and elsewhere, including a recent Adweek feature on the creative process behind the work entitled “Miller Lite Gives You Friends with Benefits.” It also was featured on AdForum.com this week as one of its global “Top Ads.”