Press Releases - Saatchi & Saatchi - Adforum.com http://www.adforum.com/agency/17/press-releases/rss Saatchi & Saatchi Press Releases at Adforum.com en-us Adforum.com Copyright 2013 Iconic Beer Brand debuts work with Ken Jeong, Questlove & Chuck Lidell http://www.adforum.com/agency/17/press-releases/15752/iconic-beer-brand-debuts-work-with-ken-jeong-questlove-chuck-lidell http://www.adforum.com/agency/17/press-releases/15752/iconic-beer-brand-debuts-work-with-ken-jeong-questlove-chuck-lidell NEW YORK, NY – March 26, 2013 – MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC legend Chuck Lidell and Roots’ drummer Questlove.

All three of the spots showcase what Miller Time would be like if one of your friends was Lidell, Questlove or Jeong. The work has garnered positive press coverage in Ad Age and elsewhere, including a recent Adweek feature on the creative process behind the work entitled “Miller Lite Gives You Friends with Benefits.” It also was featured on AdForum.com this week as one of its global “Top Ads.”

]]> 2013-04-04 00:00:00 Saatchi & Saatchi New York expands the Fruitsnackia experience http://www.adforum.com/agency/17/press-releases/13471/saatchi-saatchi-new-york-expands-the-fruitsnackia-experience http://www.adforum.com/agency/17/press-releases/13471/saatchi-saatchi-new-york-expands-the-fruitsnackia-experience Fruit Snacks Digital experience launches “build-your-own-character” feature NEW YORK, NY – JAN 23, 2013 – This week General Mill’s Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes.


To help kids get in on the fun of Fruitsnackia.com, the agency launched the Snackulator X-75F - a way to create your own Snackian citizen and possibly have it featured in a brand new commercial. The feature continues to build on the popularity of the Fruitsnackia Television campaign and the accompanying digital experience.


“Fruitsnackia is all about fun and creativity,” said Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York. “People have really responded to the Fruitsnackia universe, and the Snackulator is a great way for us to let people interact with it in a new way.”


http://fruitsnackia.com/#/snackulator

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