| Title | Freeway |
| Agency |
Havas Paris
|
| Campaign |
Road Maps
|
| Advertiser |
Michelin
|
| Brand |
Michelin
|
| Date of First Broadcast/Publication |
2014 / 4
|
| Business Sector | Transport, Travel and Tourism
|
| Story | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
| Philosophy | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
| Media Type |
Print
|
| More Information | http://www.havas360.com/fr/ |
| Executive Creative Director |
Thomas derouault
|
| Creative Director |
Alban Penicaut
|
| Art Director |
Marielle Postec
|
| Copywriter |
Florent Roux
|
| Managing Director |
Matthieu Habra
|
| Agency Producer |
Anne Mascorda
|
| Agency Producer |
Cécile Ousset
|
| Directrice commerciale |
Ophélie Dumay
|
| Illustrator |
Matthew Cusick
|
