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Havas Paris

Havas Paris

Puteaux, France

Full Service

TitleEnergy Experts (French)
Title (original language)Experts en énergie
Agency
Campaign Energy Experts
Advertiser Areva
Brand Areva
Date of First Broadcast/Publication
Business Sector Energy Production, Raw Materials & Minerals
LanguageFrench
Tagline Energy Experts
Tagline (original language) Experts en énergie
Philosophy "The difficulty in talking about AREVA is finding a way of explaining what it does without going into overly complicated explations that might be difficult for potential viewers of the film to grasp. The agency therefore focused its initial research on a style that supports the brand well and that is different enough to hold people's interest."
Philosophy (original language) "La difficulté de parler d'AREVA est de trouver la manière d'expliquer ce qu'elle fait sans entrer dans des explications trop compliquées qui pourraient s'avérer difficiles à saisir pour les téléspectateurs potentiels du film. Par conséquent, l'agence a centré sa recherche initiale sur un style qui accompagne bien la marque et qui est assez différent pour attirer l'intérêt des gens."
Problem Reinforce the visibility of its brand, develop its expertise in a very competitive world and point out the coherence of its activities in the energy sector.
Problem (original language) Renforcer la visibilité de sa marque, valoriser son expertise dans un univers très concurrentiel et mettre en évidence la cohérence de ses activités dans l'énergie.
Media Type Television
Length
Soundtrack Funkytown
Illustration H 5
Graphic Designer H 5
Music Lipps, Inc.
Creative Director
Creative Director
Art Director
Copywriter
Director
Director
Account Manager
Account Manager
Account Manager
Advertising Manager

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