Areva - “Energy Experts (French)”
|Title||Energy Experts (French)|
|Agency||Havas Worldwide Paris|
|Product Category||Energy Production, Raw Materials & Minerals|
|Campaign Name||Energy Experts|
|Country of Production||France|
|Date of First Broadcast/Publication||March 8, 2004|
||Top Com Corporate Business, 2005 (Gold Top Com) for Advertising Campaign: corporate|
Grand Prix Stratégies Corporate & Business, Relations Publiques-Relations Presse, 2004 (Mention) for Corporate & Public Relations: Brand institutional campaigns
||Hervé de Crécy|
||H 5 |
||Lipps, Inc. |
||H 5 |
"The difficulty in talking about AREVA is finding a way of explaining what it does without going into overly complicated explations that might be difficult for potential viewers of the film to grasp. The agency therefore focused its initial research on a style that supports the brand well and that is different enough to hold people's interest."
Reinforce the visibility of its brand, develop its expertise in a very competitive world and point out the coherence of its activities in the energy sector.