Havas Worldwide Paris, Puteaux Follow Update

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Areva - "Energy Experts (French)" - Havas Worldwide Paris

  • Energy Experts (French)
  • Areva
  • Areva
  • Havas Worldwide Paris
  • France
  • Energy Experts
Product CategoryEnergy Production, Raw Materials & Minerals
LanguageFrench
Date of First Broadcast/PublicationMarch 8, 2004
Media TypeTelevision
Length45 Seconds
Awards Top Com Corporate Business, 2005 (Gold Top Com) for Advertising Campaign: corporate
Grand Prix Stratégies Corporate & Business, Relations Publiques-Relations Presse, 2004 (Mention) for Corporate & Public Relations: Brand institutional campaigns
Illustration H 5
Music Lipps, Inc.
Graphic Design H 5
Creative Director Olivier Mouliérac
Creative Director Jérôme Galinha
Art Director Catherine Labro
Copywriter Marie-France Tapie
Director Hervé de Crécy
Director Ludovic Houplain
Account Manager Yannick Bolloré
Account Manager Agathe Bousquet
Account Manager Christine Meneux
Advertising Manager Jacques-Emmanuel Saulnier

Concept

"The difficulty in talking about AREVA is finding a way of explaining what it does without going into overly complicated explations that might be difficult for potential viewers of the film to grasp. The agency therefore focused its initial research on a style that supports the brand well and that is different enough to hold people's interest."

Problem

Reinforce the visibility of its brand, develop its expertise in a very competitive world and point out the coherence of its activities in the energy sector.