Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for two decades, but we still meet every challenge head on, with the same tenacity as we have since day one.
Today we’re 850 people in 12 offices on 4 continents.
We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives.
Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.