Lowe Stratéus, Paris

  • Square d'Orléans - 80 rue Taitbout Square d'Orléans
  • Paris 75009
  • France
  • Phone: (0) 1 40 41 56 00
  • Fax: (0) 1 40 41 56 50
  • Country Phone Code: 33
In partnership with:
VTSCAN

Sécurité routière - “Lagerfeld's Yellow Vest (French)”

Direction de la Sécurité et de la Circulation Routières


TitleLagerfeld's Yellow Vest (French)
TaglineIt's yellow, it's ugly, it doesn't match anything, but it can save lives
AgencyLowe Stratéus
AdvertiserDirection de la Sécurité et de la Circulation Routières
BrandSécurité routière
Product CategoryRoad Safety
Campaign NameKarl
MarketFrance
Country of ProductionFrance
LanguageFrançais
Date of First Broadcast/PublicationJune 18, 2008
Media TypePoster
Awards EFFIE France, 2009 (Winner) for Public Service and General Interest
EACA Care Awards, 2009 (Special Certificate) for Government Bodies and related Organisations
Phénix U.D.A de la Communication / Phénix UDA de la Communication, 2009 (Phénix Grand Prix) for
Prix de la campagne citoyenne, 2009 (Grand Prix) for
Prix de la campagne citoyenne, 2009 (Winner) for Authorities and Affiliates
ACT Responsible / ACT Dove, 2009 () for
Cristal Festival, 2008 (Cristal) for Europe: NGO / Great Cause / Charity / Public Interest Campaign
Creative Director Vincent Behaeghel
Art Director Philippe Lopez
Copywriter Jocelyn Berthat
Photographer Dimitri Daniloff