Lowe Stratéus, Paris Follow Update

  • Square d'Orléans - 80 rue Taitbout
  • Paris 75009
  • France
  • Phone: (+33) (0) 1 40 41 56 00
  • Fax: (+33) (0) 1 40 41 56 50

Sécurité routière - "Acceleration" - Lowe Stratéus

  • Acceleration
  • Sécurité routière
  • Direction de la Sécurité et de la Circulation Routières
  • Lowe Stratéus
  • France
  • Speed
Product CategoryRoad Safety
Date of First Broadcast/PublicationApril 24, 2006
Media TypeRadio
Length25 Seconds
Sound Production Chez Jean
Creative Director Stéphane Renaudat
Creative Director Claire Ravut
Copywriter Juliette Santini
Account Director Caroline Renaud
Account Planner Henri Jeantet
Agency Producer Dominique Cangioni
Account Manager Charlie Bouchet
Managing Director Eric Zajdermann
Post Production Sandrine Ranguin
Advertising Manager Rémy Heitz
Advertising Manager Yves Rauch
Advertising Manager Laurence Dudal
Advertising Manager Florence Genon-Catalot
Always respect speed limits, road safety, let's change.


There are less wrecks on national and secondary roads. In fact, 3/4 of killed people die on national and secondary roads whereas they only represent half of the national traffic. These roads also are the most taken by French people during their daily rides (home, work, school, shopping, leisures)