Lowe Stratéus Creative Work

TitleOver-Wreck
Title (original language)Le sur accident
Agency
Production Company
Campaign Speed
Advertiser Direction de la Sécurité et de la Circulation Routières
Brand Sécurité routière
Date of First Broadcast/Publication
Business Sector Road Safety
LanguageFrench
Tagline Always respect speed limits, road safety, let's change.
Tagline (original language) Respectons toujours les limitations de vitesse. Sécurité Routière. Changeons.
Problem There are less wrecks on national and secondary roads. In fact, 3/4 of killed people die on national and secondary roads whereas they only represent half of the national traffic. These roads also are the most taken by French people during their daily rides (home, work, school, shopping, leisures).
Problem (original language) C’est sur le réseau des routes nationales et départementales que le bilan accidentologique reste le plus en retrait. En effet, ¾ des personnes tuées le sont sur les routes nationales et départementales alors même que celles-ci ne représentent que la moitié du trafic national. Ces routes sont aussi celles qui sont le plus empruntées par les Français dans leurs trajets de tous les jours (domicile/travail/école/courses/loisirs).
Media Type Television
Length
Market France
Sound Production
Creative Director
Creative Director
Art Director
Copywriter
Director
Production Company Producer
Producer
Account Director
Account Planner
Agency Producer
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
President

Recent Work