Lowe Stratéus, Paris Follow Update

  • Square d'Orléans - 80 rue Taitbout
  • Paris 75009
  • France
  • Phone: (+33) (0) 1 40 41 56 00
  • Fax: (+33) (0) 1 40 41 56 50

Sécurité routière - "Over-Wreck" - Lowe Stratéus

  • Over-Wreck
  • Sécurité routière
  • Direction de la Sécurité et de la Circulation Routières
  • Lowe Stratéus
  • France
  • Speed
Product CategoryRoad Safety
MarketFrance
LanguageFrench
Date of First Broadcast/PublicationApril 15, 2006
Media TypeTelevision
Length30 Seconds
Awards ACT Responsible Tributes, 2006 () for
Production Company Première Heure
Sound Production Schmooze
Creative Director Stéphane Renaudat
Creative Director Claire Ravut
Art Director Jocelyn Berthat
Copywriter Philippe Lopez
Director Philippe Pollet-Villard
Production Company Producer Karen Barel
Producer Dominique Cangioni
Account Director Caroline Renaud
Account Planner Henri Jeantet
Agency Producer Claude Dammann
Account Manager Charlie Bouchet
Advertising Manager Rémy Heitz
Advertising Manager Yves Rauch
Advertising Manager Laurence Dudal
Advertising Manager Florence Genon-Catalot
President Eric Zajdermann

Problem

There are less wrecks on national and secondary roads. In fact, 3/4 of killed people die on national and secondary roads whereas they only represent half of the national traffic. These roads also are the most taken by French people during their daily rides (home, work, school, shopping, leisures).