Lowe Stratéus est l'agence du consommateur-citoyen. Parce qu’il n’y a pas d’un côté les consommateurs et de l’autre les citoyens. Parce que les individus sont de plus en plus sensibles à la cohérence entre les entreprises, leurs marques et leurs produits. Parce qu’Internet a démultiplié la capacité à s’informer, à décrypter, à influer. L’avenir est à ceux qui savent éclairer leurs publics pour leur permettre de choisir en toute conscience.
Pour répondre aux besoins de ses clients – qui maîtrisent de moins en moins bien la parole portée sur eux – Lowe Stratéus construit des préférences de marque connectées à la fois aux produits, aux entreprises qui les portent et aux consommateurs-citoyens.
Lowe Stratéus est une agence multi-spécialiste à taille humaine qui regroupe toutes les compétences sous le même toit et avec un seul compte d’exploitation :
En quelques chiffres :
Lowe Stratéus fait partie du réseau Lowe+Partners.
9 Hubs (plateformes stratégiques et créatives):
- Paris
- London
- Stockholm
- Madrid
- New York
- Sao Polo
- Mumbai
- Shanghai
- Bangkok
70 agences dans le monde
| Advertiser | Brand | Business Sector | Type of Work | Since |
|---|---|---|---|---|
| Etablissement Français du Sang | Etablissement Français du Sang | Public Safety, Health & Hygiene | 2012 | |
| Foods International | La Tisanière | Beverages | 2012 | |
| GDF-Suez | GDF-Suez | Energy & Water Authorities, Utilities | 2012 | |
| Régime social des indépendants | RSI | Insurance | 2012 | |
| Unilever | Sun | Cleaning Products, Soaps, Detergents | ||
| Unilever | Magnum | Ice Cream | ||
| Unilever | Cornetto | Ice Cream | ||
| Unilever | Persil | Cleaning Products, Soaps, Detergents | ||
| Conseil Général de Seine-Saint-Denis | Conseil Général de Seine-Saint-Denis | Government & Other Authorities | ||
| Johnson & Johnson | Nett | Feminine Hygiene | ||
| Johnson & Johnson | o.b. | Feminine Hygiene | ||
| MAIF | MAIF | Insurance | ||
| L'Artisanat | L'Artisanat | Trade Organizations | ||
| Audi | Audi | Automotive | ||
| ECOPAR | Eco Emballages | Environmental & Animal Issues | ||
| Conseil Général de l'Hérault | Conseil Général de l'Hérault | Institutional/Public Interest/Non-Profit Org. | ||
| Mobilier Européen - Atlas | Atlas | Home Furniture | ||
| Total | Total | Industry | ||
| Nestlé | Cailler | Chocolate | ||
| Triballat | Sojasun | Food (Excluding Confectionary, Desserts & Snacks) | ||
| Nestlé | Nespresso | Coffee, Tea, Chocolate Drinks, Breakfast Drinks | ||
| FNAIM | FNAIM | Real Estate | ||
| Triballat | Vrai | Dairy Products & Eggs | ||
| ADEME | ADEME | Environmental & Animal Issues | ||
| Foods International | Ovomaltine | Confectionery, Desserts & Snacks | ||
| Verbaudet | Verbaudet | Apparel, Fashion & Footwear | ||
| Smartbox | Smartbox | Transport, Travel and Tourism | ||
| Lilly France | Lilly | Health & Pharmaceutical Products | ||
| Bic | Bic | Others | ||
| Ministère du Travail, de l'Emploi et de la Santé | INPES | Institutional/Public Interest/Non-Profit Org. | ||
| Conseil Supérieur du Notariat | Notaires de France | Lawyers, Counsels, Legal Services | ||
| Ministère de l'écologie, du développement durable, des transports et du logement | Ministère de l'écologie, du développement durable, des transports et du logement | Institutional/Public Interest/Non-Profit Org. | ||
| Union Financière de France | Union Financière de France | Banking, Finance, Law & Insurance | ||
| Agence de la Biomédecine | Agence de la Biomédecine | Public Safety, Health & Hygiene | ||
| Nature et Découvertes | Nature et Découvertes | Culture, Leisure & Sport | ||
| Association Dentaire Française | Association Dentaire Française | Trade Organizations | ||
| CFDT | CFDT | Unions | ||
| Eaux Saint Georges | St Georges | Mineral, Sparkling & Bottled Waters | ||
| Conseil National de l'Ordre des Médecins | Conseil National de l'Ordre des Médecins | Trade Organizations | ||
| Amundi | Amundi | Banking, Finance, Law & Insurance | ||
| Crédit Agricole CIB | Crédit Agricole CIB | Banking, Finance, Law & Insurance | ||
| NoBank | NoBank | Banking, Finance, Law & Insurance | ||
| Groupe VINCI | Groupe VINCI | Construction & Civil Engineering | ||
| GDF-Suez | GDF Suez | Energy Production, Raw Materials & Minerals | ||
| Suez Environnement | Suez Environnement | Energy Production, Raw Materials & Minerals | ||
| Electrolux | Electrolux | Home Appliances, Furniture & Gardening | ||
| Régime social des indépendants | Régime social des indépendants | Institutional/Public Interest/Non-Profit Org. | ||
| Chambre de Commerce et d'Industrie de Paris | Chambre de commerce et d'industrie de Paris | Institutional/Public Interest/Non-Profit Org. | ||
| Commission Nationale du Débat Public | Commission Nationale du Débat Public | Institutional/Public Interest/Non-Profit Org. | ||
| Union européenne du Trot | Union européenne du Trot | Institutional/Public Interest/Non-Profit Org. | ||
| Conseil Général d'Eure Et Loire | Conseil Général d'Eure Et Loire | Government & Other Authorities | ||
| Conseil Général de Seine-Maritime | Conseil Général de Seine-Maritime | Government & Other Authorities | ||
| Conseil Général du Val d'Oise | Conseil Général du Val d'Oise | Government & Other Authorities |
| Award | Distinction | Category | Brand | Year |
|---|---|---|---|---|
| Cannes Lions International Festival of Creativity | Gold Lion | Viral video | Sécurité Routière | 2011 |
| EACA Care Awards | Government Bodies and Related Organisations | Sécurité Routière | 2011 | |
| EACA Care Awards | Winner | Government Bodies and Related Organisations | Sécurité Routière | 2011 |
| EACA Care Awards | Winner | Government Bodies and Related Organisations | Sécurité Routière | 2011 |
| EACA Care Awards | Winner | Government Bodies and Related Organisations | Sécurité Routière | 2011 |
| Prix de la campagne citoyenne | Winner | Special Internet | Sécurité Routière | 2011 |
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | DSCR | 2010 | ||
| ACT Responsible / ACT Dove | S | 2010 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2010 | ||
| IAA Responsibility Award | Minist | 2010 | ||
| IAA Responsibility Award | Minist | 2010 | ||
| IAA Responsibility Award | Minist | 2010 | ||
| IAA Responsibility Award | Sécurité routière | 2010 | ||
| IAA Responsibility Award | DSCR | 2010 | ||
| IAA Responsibility Award | DSCR | 2010 | ||
| New York Festivals World's Best Advertising | Bronze | Civic/Social Education | Sécurité routière | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| Prix de la campagne citoyenne | Winner | Authorities & Affiliates | DSCR | 2010 |
| The Cresta Awards | Winner | Sécurité routière | 2010 | |
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| ACT Responsible / ACT Dove | Minist | 2009 | ||
| ACT Responsible / ACT Dove | Minist | 2009 | ||
| ACT Responsible / ACT Dove | Minist | 2009 | ||
| ACT Responsible / ACT Dove | Minist | 2009 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2009 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2009 | ||
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2009 | ||
| ACT Responsible / ACT Dove | Minist | 2009 | ||
| ACT Responsible / ACT Dove | Sun Green Power | 2009 | ||
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| ACT Responsible / ACT Dove | DSCR | 2009 | ||
| EACA Care Awards | Special Certificate | Government Bodies and related Organisations | Sécurité routière | 2009 |
| EFFIE France | Winner | Public Service and General Interest | Sécurité routière | 2009 |
| EFFIE France | Winner | Public Service and General Interest | Sécurité routière | 2009 |
| EFFIE France | Winner | Public Service and General Interest | Sécurité routière | 2009 |
| Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) | Winner | S | 2009 | |
| Grand Prix Stratégies de la Publicité | Winner | Outdoor | Sécurité routière | 2009 |
| Grand Prix Stratégies de la Publicité | Winner | Road Safety | Sécurité routière | 2009 |
| Phénix U.D.A de la Communication / Phénix UDA de la Communication | Phénix Grand Prix | Sécurité routière | 2009 | |
| Prix Club des Directeurs Artistiques | Winner | Outdoor Complete Campaigns | S | 2009 |
| Prix Club des Directeurs Artistiques | Nominee | TV/Cinema Craft: Special Effects | Sécurité routière | 2009 |
| Prix Club des Directeurs Artistiques | Winner | Outdoor complete campaigns | Sécurité Routière | 2009 |
| Prix de la campagne citoyenne | Grand Prix | Sécurité routière | 2009 | |
| Prix de la campagne citoyenne | Winner | Authorities and Affiliates | Sécurité routière | 2009 |
| ACT Responsible / ACT Dove | Sécurité routière | 2008 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2008 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2008 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2008 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2008 | ||
| ACT Responsible / ACT Dove | DCSR | 2008 | ||
| Cannes Lions International Festival of Creativity | Shortlist | Press | Miss Epil | 2008 |
| Cart'Blanche à la création | June | Cart'Blanche | 2008 | |
| Cristal Festival | Cristal | France: Product &/or Event Site Beauty/Hygiene/Health | Nett | 2008 |
| Cristal Festival | Special Mention | France: Public Interest | Sécurité routière | 2008 |
| Cristal Festival | Cristal | Europe: NGO / Great Cause / Charity / Public Interest Campaign | Sécurité routière | 2008 |
| Cristal Festival | Cristal | Europe: NGO / Great Cause / Charity / Public Interest Campaign | Sécurité routière | 2008 |
| EFFIE France | Winner | Public Communication & General Interest | DSCR | 2008 |
| EFFIE France | Winner | Banking/Insurance | MAIF | 2008 |
| Grand Prix CB New des collectivités territoriales | Winner | Best Publishing Product | Conseil Général de l'Hérault | 2008 |
| Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) | Winner | Sécurité routière | 2008 | |
| Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) | Public's Grand Prix | Sécurité routière | 2008 | |
| Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) | Winner | Sécurité routière | 2008 | |
| Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) | Mention | Sécurité routière | 2008 | |
| Grand Prix Stratégies Marketing des Jeunes | Winner | Relational Actions: Online Event | Axe | 2008 |
| Prix de la campagne citoyenne | Winner | Authorities and Affiliates | Sécurité routière | 2008 |
| Prix PQR66 de l'Impact | Winner | Great Cause | DSCR | 2008 |
| Top Com Consumer | Gold Top Com | Communication Strategy / Product | DCSR | 2008 |
| Top Com Corporate Business | Bronze Top Com | Internet Site | Sortezrevenez.fr | 2008 |
| Top Com Corporate Business | Silver Top Com | Leaflet | La Poste | 2008 |
| Top Com Corporate Business | Silver Top Com | External Newspaper | CSC | 2008 |
| Top Com Corporate Business | Gold Top Com | General Interest Advertising | DCSR | 2008 |
| Cristal Festival | Cristal | France: NGO/Charities/Aid Organisation | DCSR | 2007 |
| Eurobest | Mention | TV/Cinema | Sojasun | 2007 |
| Festival Européen de la Communication Responsable | Special Mention | changeursdemonde.com | 2007 | |
| Festival Européen de la Communication Responsable | Web Mention | Web, Innovating media, GSM | Syntec Informatique | 2007 |
| Festival International des campagnes de la Sécurité Routière | Silver Medal | Sécurité routière | 2007 | |
| Grand Prix de la Publicité Presse Magazine | Mention | Banking / Finance / Insurance | MAIF | 2007 |
| Grand Prix Stratégies des Communications | Winner | Corporate: Public Interest Campaigns | DSCR | 2007 |
| Grands Prix UJJEF / Grand Prix UJJEF | Winner | Annual Report | SNCF | 2007 |
| Prix Acteurs Publics | Prix de Communicant public de l'année | Eric Zajdermann | 2007 | |
| Top Com Consumer | Silver | Communication Strategy: Brand | Sécurité Routière | 2007 |
| Top Com Consumer | Silver | Event Website | Axe | 2007 |
| Top Com Consumer | Silver | TV Advertising | Sojasun | 2007 |
| Top Com Consumer | Silver | TV Advertising | Sun | 2007 |
| Top Com Corporate Business | Gold Top Com | Campaign: Public Interest | Sécurité Routière | 2007 |
| ACT Responsible / ACT Dove | Sécurité routière | 2006 | ||
| ACT Responsible / ACT Dove | Vrai | 2006 | ||
| ACT Responsible / ACT Dove | Vrai | 2006 | ||
| ACT Responsible / ACT Dove | Vrai | 2006 | ||
| ACT Responsible / ACT Dove | Toyota | 2005 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2004 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2003 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2003 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2003 | ||
| ACT Responsible / ACT Dove | Sécurité routière | 2003 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| ACT Responsible / ACT Dove | S | 2003 | ||
| Prix Club des Directeurs Artistiques | Entrant | Radio | Album William Klein | 2001 |
| Prix Club des Directeurs Artistiques | Entrant | Radio | Axe | 2001 |
| Prix Club des Directeurs Artistiques | Entrant | Radio | Magnum | 2001 |
| Epica | Finalist | Georges Rech | 2000 | |
| Epica | Finalist | Georges Rech | 2000 | |
| Grand Prix de la Publicité Presse Magazine | Finalist | E. Leclerc | 2000 |