DDB PARIS, Paris Follow Update

  • 73/75, rue La Condamine
  • Paris 75017
  • France
  • Phone: 01 53 32 60 00
  • Fax: 01 53 32 63 47

Musée de la Grande Guerre - "Facebook 1914" - DDB PARIS

  • Facebook 1914
  • Musée de la Grande Guerre
  • Musée de la Grande Guerre
  • DDB PARIS
  • France
  • Facebook 1914
Product CategoryMuseums & Monuments
Date of First Broadcast/Publication2013
Media TypeSocial Media
Length159 Seconds
Awards Cannes Lions International Festival of Creativity, 2013 (Gold Lion) for Best Use Of Social Media
Prix Club des Directeurs Artistiques, 2013 (Sélection) for Earned media
Prix Club des Directeurs Artistiques, 2013 (Prix) for Rédaction
Prix Club des Directeurs Artistiques, 2013 (Prix) for Social Media
Prix Club des Directeurs Artistiques, 2013 (Prix) for Social Media
Prix Club des Directeurs Artistiques, 2013 (Prix) for Rédaction
Prix Club des Directeurs Artistiques, 2013 (Prix) for Campagne intégrée
Cristal Festival, 2013 (Cristal) for Best Use of Social Media
Cristal Festival, 2013 (Cristal) for Viral Mechanism
Cristal Festival, 2013 (Cristal) for Charity / General Interest
Cristal Festival, 2013 (Cristal) for Craft
Cristal Festival, 2013 (Cristal) for Best Use or Integration of Digital Media
Eurobest, 2013 (Bronze) for Best Use of Social Media
Eurobest, 2013 (Silver) for Best use of social media marketing
Eurobest, 2013 (Silver) for Copywriting
Eurobest, 2013 (Silver) for Copywriting
Eurobest, 2013 (Silver) for Best Use of other digital platforms in a direct campaign
Eurobest, 2013 (Bronze) for Integrated
Eurobest, 2013 (Gold) for Best use or integration of digital or social media
Grand Prix Stratégies de Communication, 2013 (Prix) for Campagne de communication corporate, institutionelle ou financière
Grand Prix Stratégies de Communication, 2013 (Grand Prix) for Campagne de communication corporate, institutionelle ou financière
Epica, 2013 (Silver) for Media & Entertainment Interactive
Epica, 2013 (Silver) for Public Relations
Epica, 2013 (Silver) for Social Networks
Epica, 2013 (Bronze) for Integrated Campaigns
Cannes Lions International Festival of Creativity, 2013 (Silver Lion) for Best Low Budget Campaign
Cannes Lions International Festival of Creativity, 2013 (Silver Lion) for Social Media & Viral Marketing

Story

 Imagine if Facebook existed 100 years ago? That's what DDB Paris, France asked when they created this touching campaign for Musée de la Grande Guerre du Pays de Meaux. The Museum of Great War opened in Meaux in 2011. To help with their promotion, DDB decided they needed to re-invoke the memory of World War I whilst also enticing a younger audience to visit war museums. Thus, Facebook 1914 was made. A fictional Facebook profile was created for Leon Vivien, an average French man who was called to duty during World War I and torn away from his wife and baby. This campaign allowed people to follow and invest in Leon's story. Illustrations from the museum's collections were also used along with printed invitations to the opening. Facebook 1914 earned plenty of media coverage without spending much money and gained many followers wondering how Leon's story would end, making it a very successful integrated campaign