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DDB PARIS Creative Work

Title "Become who you want"
Title (original language) "Devenez qui vous voulez (VA)"
Campaign Become who you want
Advertiser Bouygues Télécom
Brand 4G Bouygues Telecom
Date of First Broadcast/Publication 2013
Business Sector Telecommunications Services

When Bouygues Telecom decided to launch the largest 4G network in France, DDB did not want to speak about speed but to demonstrate the real impact of the power of 4G. The “Become” manifesto is a tribute to all that we can now do, no matter who or where we are.
Bringing a new dimension to its identity, in a market mainly focused on price and functional value of products and services, Bouygues Telecom claims its leadership and raise its ambition up to the revolutionary 4G technology and its impact on people lives and society. Still, despite its sense of newness, the campaign stays true to the brand’s values and constant commitment to widening access to new technologies and freeing consumer usages. That’s the meaning of the new base line: “Bouygues Telecom, le progrès vous appartient (progress is yours)”. 

Media Type Television & Cinema
Length90 seconds
Production Carnibird
Music Killers
Post Production Mikros
Sound Production THE
Executive Creative Director Mr. Alexander Kalchev
Creative Director Mr. Alexander Kalchev
Director Samir Mallal
Producer Ms. Sam Fontaine
Cameraman Mr. Rodrigo Prieto
Agency Producer Ms. Sophie Mégrous
Agency Producer Ms. Catherine Guiol
Client Supervisor Mr. Jean-Michel Stassart
Client Supervisor Ms. Laurence Larvor
Client Supervisor Olivia Dujardin
Client Supervisor Ms. Ingrid Mazzoni
Client Supervisor Cynthia Ramirez
Client Supervisor Audrey Longuet
Client Supervisor Bérengère Barrau
Account Manager Mr. Vincent Léorat
Account Manager Ms. Anne Dauvé
Account Manager Macha Alfandary
Account Manager Julie Garguillo
Account Manager Marine Hakim

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