| Title | Bread |
| Title (original language) | Le Pain |
| Agency | DDB Paris |
| Campaign | The Choice |
| Advertiser | Auchan |
| Brand | Auchan |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Television |
| Length | |
| Production | Partizan Paris |
| Advertising Manager | Pierre Bersagol |
| Advertising Manager | Marianne Marquois |
| Account Manager | Jean-Luc Bravi |
| Account Manager | Marine Hakim |
| Account Manager | Julia Nguyen-Mathéry |
| Account Manager | Morgane Lebras |
| Account Manager | Anne-Charlotte Ruste |
| Creative Director | Christian Vince |
| Art Director | Alexandrine Desbrugères |
| Copywriter | Myriam Derouault |
| Strategic Planner | Loïc Morando |
| Director | Raphaël Frydman |
| Agency Producer | Corinne Persch |
| Agency Producer | Géraldine Bourguignat |