DDB PARIS, Paris Follow Update

  • 73/75, rue La Condamine
  • Paris 75017
  • France
  • Phone: (+33) 01 53 32 60 00
  • Fax: (+33) 01 53 32 63 47

Nike - "Handstand" - DDB PARIS

  • Handstand
  • Nike
  • Nike
  • DDB PARIS
  • France
  • Breakdancer
Product NameFresh Colors
Product CategoryAthletic Footwear
MarketFrance
Date of First Broadcast/PublicationDecember 2, 2004
Media TypePoster
Awards D&AD Awards / Yellow Pencil, 2006 (Nominee) for Photography / Press Advertising
Eurobest, 2005 (Eurobest Silver Campaign) for Clothing Footwear & Accessories
Epica, 2005 (Winner) for Advertising Photography
Eurobest, 2005 (Eurobest Silver Campaign) for Clothing Footwear & Accessories
Prix Club des Directeurs Artistiques, 2004 (First prize) for Photographs
Prix Club des Directeurs Artistiques, 2004 (1st prize) for Complete magazine campaigns
Prix Club des Directeurs Artistiques, 2004 (Mention) for Small poster & Below the line
Creative Director Sylvain Thirache
Creative Director Alexandre Hervé
Art Director Pierrette Diaz
Copywriter Mathieu Elkaïm
Account Supervisor Thomas Fabre
Account Supervisor Matthias Ducrot
Photographer Jean-Baptiste Degez

Concept

To promote its Fresh Colors limited series, Nike and DDB Paris offer a show with two Breakdance stars.
Let you entertain by the gesture, the image combined with the pure motions which,even decomposed, well emphasize all the image of Fresh Colors.