DDB PARIS PARIS, France Full Service

DDB PARIS Creative Work

Title "Handstand"
Agency DDB PARIS
Campaign Breakdancer
Advertiser Nike
Brand Nike
Date of First Broadcast/Publication 12/2004
Product Fresh Colors
Business Sector Athletic Footwear
Philosophy To promote its Fresh Colors limited series, Nike and DDB Paris offer a show with two Breakdance stars.
Let you entertain by the gesture, the image combined with the pure motions which,even decomposed, well emphasize all the image of Fresh Colors.
Philosophy (original language) Pour promouvoir sa série limitée Fresh Colors, Nike et DDB Paris mettent en scène deux stars de la Breakdance.
Place au geste et à l'image, à la pureté des mouvements qui, décomposés, mettent en valeur tout le ressort de Fresh Colors
Tagline New Shox
Media Type Poster
Market France
Creative Director Mr. Sylvain Thirache
Creative Director Mr. Alexander Kalchev
Art Director Mrs. Pierrette Diaz
Copywriter Mr. Mathieu Elkaïm
Account Supervisor Mr. Thomas Fabre
Account Supervisor Mr. Matthias Ducrot
Photographer Mr. Jean-Baptiste Degez

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