|Title||"Nokia N8 Gaming"|
|Campaign||Nokia N8 Gaming|
|Date of First Broadcast/Publication||11/2011|
To communicate Nokia N8, as a new gaming device and achieve wide exposure through digital media, we invited users to boost their gaming experience by offering a simple and unique online experience. How did we do it? We encouraged them to destroy the web pages they normally browse, not only they found new and inifinite challenges but they also enjoyed playing around the web.
The objective was to position the Nokia N8 as a gaming reference and achieve great exposure in digital media, inviting the user to experience 100% online gaming. In order to do so, we developed two bookmarks from two popular games: Angry Birds and Fruit Ninja. To surprise the user with a unique and simple gaming experience, we invited them to destroy any of the websites they usually browse, playing with their favorite characters and providing them with new game levels. All through a fun environment that helps us build a solid brand-user relationship.
Our numbers reflect the success of our actions: - The game has been played 696.890 times. - More than 250 blogs and sites have picked up on the action because they found it interesting and attractive. - The users per country are the following: Country Visitors 1.China 34.695 2.Argentina 20.817 3.Mexico 16.624 4.France 11.057 5.United States 7.124
|Media Type||Case Study|
|Art Director||Nicolas Bugari|
|Chief Creative Officer||Alfonso Cornejo Lavin|
|Chief Creative Officer||Mr. Jose Azanza Arias|
|Account Executive||Emiliano Galvan|
|Account Manager||Yolanda Vazquez Gonzalez|
|Account Supervisor||Verónica Schvimer|
|Account Supervisor||Dalila Di Menna|