Philosophy & Competitive Advantages
Wunderman is the agency for the way consumers live today.
Our purpose is to help our clients win in today’s 24/7, multichannel communication ecosystem.
Consumers are embracing mobile and social tools and technologies faster than marketers and they are no longer passive recipients of brand messages and buyers of products: Wunderman understands them as participants, co-creators of content, vocal critics and enthusiastic champions: ‘the whole consumer’.
This idea transforms how we think about marketing. It makes every touch point and every interaction important. It makes content critical, and it creates emotional connections that result in measurable improvements to loyalty and revenue. Addressing “the whole consumer” provides the framework for us to eliminate marketing fragmentation.
Informed by analytics and insight, we develop content to engage the whole consumer in always on conversation and dialogue to propel our client’s growth.
We help our clients transform how they engage consumers and develop new business and go-to-market models relevant to younger generations and social and mobile behaviors. Our ideas put technology at the service of consumers, and our insights and data ensure marketing becomes measurable and delivers ROI.
We demystify the myriad of digital channels and media. We are (to quote a client) the ‘strategic master orchestrator’ of consumer engagement.
Wunderman is over 6000 people in 170 offices in 60 countries .
Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit www.wunderman.com