Wunderman 3 Shortlisted for 7 Wonders at Promo PRO Awards
August 15, 2012
Chicago, August 15, 2012—The 2012 Promo Pro Awards have named Wunderman 3 a finalist in three categories for its efforts for Hostess Brands/Wonder Bread- 7 Wonders of the USA Teacher Tour Promotion.
The campaign was nominated in the following categories are:
1. Best Cause Related Promotion
2. Best Web-Based Promotion
3. Best Idea or Concept
The PRO Awards recognize outstanding promotion marketing in 27 categories. Winners will be announced on September 13th.
Chicago-based Wunderman 3 helped forge a bond between the iconic Hostess Brand Wonder and moms and kids. The five-month campaign; “7 Wonders of the U.S.A. Teacher Tour” asked students to submit essays about how teachers inspire students and make learning fun.
The seven winning teachers were asked to teach their class via satellite, in real time, from the locations of seven wonders of the U.S.: the Grand Canyon, Mt. Kilauea in Hawaii, the Statue of Liberty, New Orleans Jazz Park, The National Mall in Washington D.C., the Kennedy Space Center and Mt. Rushmore. The live feeds were meant to excite students as the teacher was experiencing the true “wonder” of the location.