True North Inc., New York Follow Update

  • 630 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: 212 557-4202

Birthdays “R” Us - "Geoffrey’s Party Land Makes Kids’ Birthdays Magical." - True North Inc.

  • Geoffrey’s Party Land Makes Kids’ Birthdays Magical.
  • Birthdays “R” Us
  • Toys R Us
  • True North Inc.
  • United States
  • Birthdays “R” Us Website
Product CategoryRetail, Distribution & Restaurants
Date of First Broadcast/PublicationOctober 16, 2008
Media TypeWeb Site
Awards International ECHO Awards Competition, 2010 (Bronze) for Consumer Retail/Direct Sales
Creative Director Daniel Brown
Art Director Ken Phipps
Art Director Dean Mellis
Copywriter Robert Hoffman
Business Director Robert Schwatrz
Interactive Production Artist Ian Spangler
Application Developer Ozgur Uksal
Technical Developer Derek Little

Story

We brought Geoffrey's Birthday Club to life for kids, giving them a destination for fun and games, and gave mom and dad a fun way to learn what junior is looking for in a birthday. We built www.birthdaysrus.com to give parents and kids an interactive birthday planning experience they can share together. The kids' side of the site, Geoffrey's Partyland, is packed with games and activities designed to let them make their own birthday party picks, from guests to food and decorations. The parents' side offers free party planning advice, themes, ideas and savings, along with an easy way to join Geoffrey's Birthday Club. As a bonus, we also developed a Birthday Countdown desktop app as a fun way for the whole family to keep track of approaching birthdays. The most unique feature was that both sides of the website communicate. As kids play and plan in Partyland, parents stay updated on their child's preferences - taking some of the guesswork out of the actual party planning. 

Concept

Develop a game- and activity-filled online world where kids can have fun planning their own birthday party while giving mom and dad a glimpse into their favorite things.