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Médecins Sans Frontières/Doctors Without Borders - “Médecins Sans Frontières/Doctors Without Borders”
Médecins sans Frontières| Title | Médecins Sans Frontières/Doctors Without Borders |
| Tagline | We save lives in places no one else will go. |
| Agency | True North Inc. |
| Advertiser | Médecins sans Frontières |
| Brand | Médecins Sans Frontières/Doctors Without Borders |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | Online Acquisition Campaign |
| Country of Production | United States |
| Date of First Broadcast/Publication | May 2, 2011 |
| Media Type | Internet Ad / Banner |
| Creative Director | Daniel Brown |
| Associate Creative Director | Jarrod Ballou |
| Art Director | Seth Klassen |
| Copywriter | Sean Sullivan |
| Account Director | Matt Brown |
| Account Executive | Ali O’Shaughnessy |
| Account Supervisor | Katie Quigley |
Concept
Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics.
Result
This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we're proud to see our creative work provide a lifeline for those in desperate need around the globe.