True North Inc., New York Follow Update

  • 630 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: (+1) 212 557-4202

True North - "True North B2B Services" - True North Inc.

  • True North B2B Services
  • True North
  • True North Inc.
  • True North Inc.
  • United States
  • Business-to-Business
Product NameMultiple
Product CategoryBusiness Services
Date of First Broadcast/PublicationJanuary 2, 2011
Media TypeCase Study
Length151 Seconds
Creative Director Daniel Brown
Associate Creative Director Vicky Wetterer
Chief Creative Officer Tom Goosmann


B2B is in our blood. We have a long history in building prosperous campaigns for some lead players in the industry, including:

  • Pitney Bowes – Driving sales for postage meter rentals to small office/home office (SOHO) businesses through direct mail and online display.
  • CA Internet Security - Creating a branded, multi-channel campaign for the launch of a new Internet security product suite.
  • BizFilings - Developing new online display ads in connection to direct mail to promote incorporation services to the small business audience.
  • Baseline - Branding the corporate identity, as well as a series of logos for products readily used by the entertainment industry.
  • Constant Contact - Engaging small business owners through a customized quiz on email marketing to help generate new leads.
  • Express Scripts/Medco - Generating leads through a hyper-personalized DM-to-website experience, resulting in a multi-million dollar new client.
  • - Launching an innovative new platform and driving new users to the site through a dramatic trade show and online experience.