True North Inc., New York Follow Update

  • 630 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: (+1) 212 557-4202

True North - "True North B2B Services" - True North Inc.

  • True North B2B Services
  • True North
  • True North Inc.
  • True North Inc.
  • United States
  • Business-to-Business
Product NameMultiple
Product CategoryBusiness Services
Date of First Broadcast/PublicationJanuary 2, 2011
Media TypeCase Study
Length151 Seconds
Creative Director Daniel Brown
Associate Creative Director Vicky Wetterer
Chief Creative Officer Tom Goosmann
True North Inc. B2B Showcase


B2B is in our blood. We have a long history in building prosperous campaigns for some lead players in the industry, including:

  • Pitney Bowes – Driving sales for postage meter rentals to small office/home office (SOHO) businesses through direct mail and online display.
  • CA Internet Security - Creating a branded, multi-channel campaign for the launch of a new Internet security product suite.
  • BizFilings - Developing new online display ads in connection to direct mail to promote incorporation services to the small business audience.
  • Baseline - Branding the corporate identity, as well as a series of logos for products readily used by the entertainment industry.
  • Constant Contact - Engaging small business owners through a customized quiz on email marketing to help generate new leads.
  • Express Scripts/Medco - Generating leads through a hyper-personalized DM-to-website experience, resulting in a multi-million dollar new client.
  • - Launching an innovative new platform and driving new users to the site through a dramatic trade show and online experience.