Contact Information

515 Madison Avenue Suite 8083
New York New York 10022
United States
Phone: 212 557-4202

Basic Info

Core Competencies: Mobile, Social Media, Web Design, Marketing/Creative Services, Media Buying/Planning, Strategy and Planning, Influence Marketing, Healthcare, Institutional/Public Interest/Nonprofit, Entertainment, Consumer, Multicultural

Founded in: 1994

Employees: 27

Awards: 9

Creative Work: 15

Clients: 16

True North Inc.

515 Madison Avenue Suite 8083
New York New York 10022
United States
Phone: 212 557-4202

Tim Taylor

Chief Operations Officer

Phone: 212-557-4202 ext 225

Steve Fuchs

Chief Executive Officer

Phone: 212-557-4202 ext 221

About True North Inc.

OUR MISSION
To help our clients connect with people who will believe in and support their brands and products.

OUR VISION
To create powerful and effective communications that elevate the purpose of brands in our lives.

OUR VALUES

  • Foster a collaborative culture of respect and service
  • Ensure our ideas and designs are purposeful and meaningful
  • Make every move insight-driven
  • Push the boundaries, always 

Languages

English
Philosophy & Competitive Advantages

True North is an agency of passionate people who are driven to use creativity and innovation to support our clients, whether they are promoting meaningful causes or groundbreaking products or services. We continue to keep our hands in the machinery of what’s next.

One of the key differences is our team’s depth of experience. Our senior managers average over 15 years each with the company. We also have a big table. Our people come from all walks of life, and every team member across each department brings a unique point of view. We give everyone a seat at that table, and that is why we continue to challenge ourselves and our clients to break the mold.

As a small business in an industry that has been known for its lack of diversity, we have made efforts and commitments to change those statistics. We’ve actively pursued candidates for positions that reflect all parts of our shared experience. Our work within the public sector has helped bring us into relationships with a variety of minority-, women-, and disabled veteran-owned businesses and other disadvantaged businesses. We turn to these companies for both services and to network potential employees for new positions. We require our job search agencies to bring a broad spectrum of candidates for consideration.

In addition to our diversity commitment to subcontracting and hiring, internally our staff put in motion a Diversity & Inclusion Group to address how the company could be better at reaching out to new recruits and cultivating awareness of and knowledge of people from diverse backgrounds. This working group serves to create a space for the firm’s team members to discuss diversity, race, and inclusion, and in turn leverage these resources to educate and improve our wider agency.

Our staff has also led a social media-based initiative called which celebrates the diversity and cultural backgrounds of existing staffers. This engaging project produces monthly biographies and histories of our staff. Place of family origin, stories of how they came to be in the U.S., and how their ethnicities and cultures currently influence their lives are illuminated in Instagram featurettes released over a week.The agency’s core strengths revolve around our core disciplines: Insights, Media, and Creative. While these characteristics of our work provide many functions to support our clients’ goals, our biggest impact is found in the below outcomes:

Knowing the audience
Using the Resonate Ignite platform, our team pulls data about the target audience’s media consumption habits, daily routines, hobbies, personal values, and psychological drivers. This depth of audience intelligence creates a foundation for media planning and creative development that is unmatched.

Surrounding the audience
Our media team specializes in finding opportunities that can reach the target audience wherever they are. Using all tools at our disposal, from out-of-home placements, sports partnerships, radio, and podcasts, to television, programmatic, social, and influencer marketing, we create touchpoints that meet the audience in a way that integrates with their everyday lives.

Making an impression
Our creative team boils down messages to strong and memorable phrases and develops unexpected visuals and videos that meaningfully connect to the audience. We develop a synergy across channels so there is a thread that ties each impression together, building the strength of the campaign as the target continues to see it. 

Our portfolio: https://creative.truenorthinc.com/portfolio/true-north-inc-portfolio/ 

Network Description
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