|Campaign||All of the Confidence, None of the Evidence|
|Advertiser||Procter & Gamble|
|Business Sector||Feminine Hygiene|
How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.
Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.
|Market||Central America, South America|