|Campaign||All of the Confidence, None of the Evidence|
|Advertiser||Procter & Gamble|
|Business Sector||Feminine Hygiene|
Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.
How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.
|Market||Central America, South America|