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Always - "Pickup Lines" - Amazon Advertising

  • Pickup Lines
  • Always
  • Procter & Gamble
  • Amazon Advertising
  • United States
  • All of the Confidence, None of the Evidence
Product NameUltra Fina
Product CategoryFeminine Hygiene
MarketCentral America, South America
Media TypeTelevision
Length30 Seconds

Concept

Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.

Problem

How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.