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TitlePickup Lines
Agency
Campaign All of the Confidence, None of the Evidence
Advertiser Procter & Gamble
Brand Always
Product Ultra Fina
Business Sector Feminine Hygiene
Philosophy

Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.

Problem

How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.

Media Type Television
Length
Market Central America, South America

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