| Title | 8 Hours of Sleep |
| Agency |
Amazon Advertising
|
| Campaign |
All of the Confidence, None of the Evidence
|
| Advertiser |
Procter & Gamble
|
| Brand |
Always
|
| Posted | March 2004 |
| Business Sector | Feminine Hygiene
|
| Philosophy | Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information. |
| Problem | How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent. |
| Media Type |
Magazine
|
| Market | optionlist-countries.COU079, South America |
