Title | 8 Hours of Sleep |
Agency |
Amazon Advertising
|
Campaign |
All of the Confidence, None of the Evidence
|
Advertiser |
Procter & Gamble
|
Brand |
Always
|
Posted | March 2004 |
Business Sector | Feminine Hygiene
|
Philosophy | Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information. |
Problem | How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent. |
Media Type |
Magazine
|
Market | optionlist-countries.COU079, South America |