TitleCycle Poster
Agency
Campaign All of the Confidence, None of the Evidence
Advertiser Procter & Gamble
Brand Always
PostedMarch 2004
Business Sector Feminine Hygiene
Philosophy Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information.
Problem How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent.
Media Type Poster
Market optionlist-countries.COU079, South America

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