| Title | It Vibrates |
| Agency | Amazon Advertising |
| Campaign | Harleys for Ladies |
| Advertiser | Harley-Davidson, Inc. |
| Brand | Harley Davidson |
| Posted | March 2004 |
| Business Sector | Motorcycles |
| Philosophy | A little Harley makes a woman feel slightly dangerous, independent, strong and sexy. Keeping the outsider attitude, we translated Harley into fashion-eze. |
| Problem | Most of Harley's dealer profits come from clothes and accessories. To increase sales we reached beyond bikers' girlfriends. |
| Media Type | Transportation & Vehicles |
| Market | United States |