| Title | Gauze |
| Agency | Amazon Advertising |
| Campaign | Colors Between the Colors |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Posted | March 2004 |
| Business Sector | Photocopiers |
| Philosophy | We found a way to raise the bar: in fact it's the subtle, textured, fragile hues that confound the graphically inclined, and are the true test of excellence. Working with Canon's global agency, Dentsu, we introduced the colors between the colors. And created a whole new standard for Canon to own, reversing their share decline. |
| Problem | Every competitor was touting the reddest reds and truest blues, and quality was becoming a commodity eroding Canon's market dominance. |
| Media Type | Magazine |
| Market | United States |