| Title | Lovely Complexion |
| Agency | Amazon Advertising |
| Campaign | White Alligator |
| Advertiser | San Francisco Zoo |
| Brand | San Francisco Zoo |
| Posted | March 2004 |
| Business Sector | Leisure Parks, Zoos & Fairs |
| Philosophy | Kids under eight have a sophisto-goofy sense of humor. We used it and kids book illustrations to look like fun instead of "educational." Zoo attendance was up 30 percent versus the year before. |
| Problem | Only kids under eight beg to go to the zoo these days. We showed the zoo how to get parents tuned in. |
| Media Type | Outdoor/Out of Home |
| Market | United States |