TitleMake Your Contribution
Agency
Campaign Good Eats You Drink
Advertiser Jamba Juice Company
Brand Jamba Juice
PostedMarch 2004
Business Sector Fruit Juices & Drinks
Philosophy Unlike coffee and donuts, Jamba Juice smoothies provide you sustained energy without the sugar crash. Jamba's breakfast smoothies mixed 50 percent ahead of plan and morning traffic was noticeably up.
Problem Convince people to suck a meal through a straw, starting with Jamba's weakest daypart: breakfast.
Media Type POP Display
Market United States

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