TitleJeff
Agency
Campaign Kashi People
Advertiser Kashi Company
Brand Kashi
Date of First Broadcast/Publication 2006 / 1
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Tagline 7 Whole Grains on a Mission
Philosophy Kashi isn't health food, it's healthy food people actually enjoy eating, made by people you would not find at big food companies. A nutritionist who surfs before coming to the office. A globetrotting food developer who hates health food but loves to eat. The advertising nakedly reveals passionate employees who believe healthy food is the prelude to happiness.
Problem As Kashi moves into the mainstream, the brand needs to shed past health food weirdness but keep its character as a small and different kind of food company.
Media Type Television
Length
Market United States
Creative Director
Account Director
Agency Producer
Executive Creative Director
Art Director

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