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Philosophy & Competitive Advantages

At Amazon, we accelerate the growth of progressive brands – without losing their soul.

Over the last decade, Kashi has trusted us to take their brand beyond hardcore health nuts and keep their DNA intact. Now in one quarter of American households, Kashi continues to inspire an ever-growing number of people to live happier and healthier through our “7 whole grains on a mission” campaign.

With P&G, we helped transform an innovative ingredient opportunity from an idea on paper to an award-winning brand campaign for their Naturella feminine care brand. We've worked with P&G to transform an ingredient opportunity into a global feminine care brand that's now in 30 countries. Our campaign continues to pave a new path for both the category and for women, by harnessing leading edge innovation with compelling emotional communication.

You can only protect the flame of a progressive brand if you truly understand its values, and how those values intersect with what their consumer treasures.

We’re listening and questioning what drives these consumers, what inspires them, and what they aspire to. We talk to consumers about GMO ingredients; dig into social media analysis for emerging behavior, and debate the benefits of krill oil versus fish oil, whatever it takes to know what’s on people’s minds within a constantly changing cultural landscape.

Progressive brands have big ideas about making the world a better place. At Amazon, we work to help these brands stay small at heart, while being big enough to have an impact to on people’s lives. 

 

 

Network Description

Amazon and its clients have access to the full resources of Leo Burnett and The Publicis Groupe, shareholders since 2002.

Local Representation

Trade Organizations

San Francisco Advertising Club
American Association of Advertising Agencies (AAAA)