Les Aiguilleurs, Boulogne-Billancourt

  • 113 Avenue Jean-Baptiste Clément
  • Boulogne-Billancourt 92100
  • France
  • Phone: (0)1 55 60 25 25
  • Country Phone Code: 33
In partnership with:
VTSCAN

ELA - European Leucodystrophies Association - “Zidane is Here”

ELA - Association Européenne contre les Leucodystrophies


TitleZidane is Here
AgencyLes Aiguilleurs
AdvertiserELA - Association Européenne contre les Leucodystrophies
BrandELA - European Leucodystrophies Association
Product NameCharities
Product CategoryCharities, Foundations, Volunteers
Campaign Name"Everybody Must Wear Basket Shoes" Operation- ELA European Leucodystrophies association
Country of ProductionFrance
LanguageFrançais
Media TypeTelevision
Length30 Seconds
Director Sébastien Jaudeau
Production Company Producer Gilles Sperry
Account Executive Bertrand Bellanger
Actor / Celebrity Zinedine Zidane

Story

A man is getting ready for a special day : he has decided to go and fight a form of genetic disease. We realize he is Zinedine Zidane.

Concept

To take advantage of the charismatic personnality of Zidane to make this charity association noticeable among a lot of other charity ads.

Problem

To get the attention of television viewers on the leucodystrophies, a very serious genetic disease.