Les Aiguilleurs, Boulogne-Billancourt

  • 113 Avenue Jean-Baptiste Clément
  • Boulogne-Billancourt 92100
  • France
  • Phone: (0)1 55 60 25 25
  • Country Phone Code: 33
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VTSCAN

Motors TV - “His Owner Probably Watches Motors TV.”

Motors TV


TitleHis Owner Probably Watches Motors TV.
AgencyLes Aiguilleurs
AdvertiserMotors TV
BrandMotors TV
Product CategoryTV/Radio Programs & Stations
Campaign NameHis Owner Probably Watches Motors TV.
Country of ProductionFrance
LanguageFrançais
Media TypePrint

Story

A dog is next to a car and urinating in the opposite direction.

Concept

To give a nice brand image of Motors TV, as opposed to a TV channel dedicated to fans of big engines.

Problem

To explain the specificity of Motors TV (the TV channel for those who use an engine) with one single press ad.