Les Aiguilleurs, Boulogne-Billancourt
- 113 Avenue Jean-Baptiste Clément
- Boulogne-Billancourt 92100
- France
- Phone: (0)1 55 60 25 25
- Country Phone Code: 33
- Website: www.lesaiguilleurs.com
- Email: bellanger@lesaiguilleurs.com
Motors TV - “His Owner Probably Watches Motors TV.”
Motors TV| Title | His Owner Probably Watches Motors TV. |
| Agency | Les Aiguilleurs |
| Advertiser | Motors TV |
| Brand | Motors TV |
| Product Category | TV/Radio Programs & Stations |
| Campaign Name | His Owner Probably Watches Motors TV. |
| Country of Production | France |
| Language | Français |
| Media Type |
Story
A dog is next to a car and urinating in the opposite direction.
Concept
To give a nice brand image of Motors TV, as opposed to a TV channel dedicated to fans of big engines.
Problem
To explain the specificity of Motors TV (the TV channel for those who use an engine) with one single press ad.