Les Aiguilleurs, Boulogne-Billancourt
- 113 Avenue Jean-Baptiste Clément
- Boulogne-Billancourt 92100
- France
- Phone: (0)1 55 60 25 25
- Country Phone Code: 33
- Website: www.lesaiguilleurs.com
- Email: [email protected]
FHM - “The Filter”
Emap| Title | The Filter |
| Tagline | FHM. A Typically Masculine Magazine. |
| Agency | Les Aiguilleurs |
| Advertiser | Emap |
| Brand | FHM |
| Product Name | FHM Special Issue "The 100 Most Beautiful Girls" |
| Product Category | Newspapers, Magazines, Books |
| Campaign Name | The Filter |
| Country of Production | France |
| Language | Français |
| Media Type | Radio |
| Length | 60 Seconds |
| Awards | Grand Prix de la Radio, 2000 (Special Prize of the Jury) for |
| Copywriter | Emmanuel Boronad |
| Production Company Producer | Anne-Lyse Langlais |
Story
To be certain to be heard only by men, a nutty presenter "eliminates" all the other listeners : the grannies, the women and the children.
Concept
To entertain the audience and have them listen until the end.
Problem
Winner commercial of a competition organised by NRJ radio station to promote the one minute format.