Lowe and Partners, London 
- 60 Sloane Avenue
- London SW3 3XB
- United Kingdom
- Phone: 20 7584 5000
- Fax: 20 7823 8429
- Country Phone Code: 44
- Website: www.loweandpartners.com
Friends - “The Way to School”
Friends| Title | The Way to School |
| Tagline | Help us make the way to school easier. Support our cause against bullying. |
| Agency | Lowe and Partners |
| Advertiser | Friends |
| Brand | Friends |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | The Way to School |
| Country of Production | Sweden |
| Language | English |
| Date of First Broadcast/Publication | March 25, 2011 |
| Media Type | Television |
Concept
Prison and boy in chains used as a metaphor for the horrors of going to school whilst being bullied.