|Title||The Way to School|
|Agency||Mullen Lowe Group|
|Campaign||The Way to School|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Tagline||Help us make the way to school easier. Support our cause against bullying.|
Prison and boy in chains used as a metaphor for the horrors of going to school whilst being bullied.