MullenLowe Group

London, United Kingdom

Full Service

TitleMother's Love
Campaign Life Is Extraordinary
Advertiser Buick
Brand Excelle
Date of First Broadcast/Publication
Business Sector Cars
Tagline Life Is Extraordinary

Part of the Live the Excelle Life series. After 10 years and 1.8 million units sold, Buick Excelle has been part of people's lives in China for a decade Each Excelle user has a unique story and they are all interconnected. In this episode we see how a Mother always prays for her son's safety, part of how she shows her love. 

Media Type Television

Featured Work