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Mullen Lowe Group Creative Work

Title "Operation Bethlehem"
Agency Mullen Lowe Group
Campaign Operation Bethlehem
Advertiser Colombian Ministry of Defence
Brand Colombian Ministry of Defence
Date of First Broadcast/Publication 12/2012
Business Sector Government & Other Authorities
Story

Lowe and Partners’ Colombian agency, Lowe SSP3, has announced the follow up campaign to the phenomenally successful ‘Operation Christmas’ and ‘Rivers of Light’ campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. ‘Operation Bethlehem’ continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central to Colombia’s long running civil conflict of some 60+ years. This execution won a silver lion at Cannes 2013. 

Tagline Demobilisation. At Christmas everything is possible.
Media Type Outdoor/Out of Home
Length154 seconds

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