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TitleOperation Bethlehem
Campaign Operation Bethlehem
Advertiser Colombian Ministry of Defence
Brand Colombian Ministry of Defence
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Tagline Demobilisation. At Christmas everything is possible.

Lowe and Partners’ Colombian agency, Lowe SSP3, has announced the follow up campaign to the phenomenally successful ‘Operation Christmas’ and ‘Rivers of Light’ campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. ‘Operation Bethlehem’ continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central to Colombia’s long running civil conflict of some 60+ years. This execution won a silver lion at Cannes 2013. 

Media Type Outdoor/Out of Home

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