|Agency||Mullen Lowe Group|
|Advertiser||Colombian Ministry of Defence|
|Brand||Colombian Ministry of Defence|
|Date of First Broadcast/Publication|
|Business Sector||Government & Other Authorities|
|Tagline||Demobilisation. At Christmas everything is possible.|
Lowe and Partners’ Colombian agency, Lowe SSP3, has announced the follow up campaign to the phenomenally successful ‘Operation Christmas’ and ‘Rivers of Light’ campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. ‘Operation Bethlehem’ continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central to Colombia’s long running civil conflict of some 60+ years. This execution won a silver lion at Cannes 2013.
|Media Type||Outdoor/Out of Home|