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Colombian Ministry of Defence - "Operation Bethlehem" - Lowe and Partners

  • Operation Bethlehem
  • Colombian Ministry of Defence
  • Colombian Ministry of Defence
  • Lowe and Partners
  • Colombia
  • Operation Bethlehem
Product CategoryGovernment & Other Authorities
Date of First Broadcast/PublicationDecember 2012
Media TypeOutdoor / Out of Home
Length154 Seconds
Demobilisation. At Christmas everything is possible.


Lowe and Partners’ Colombian agency, Lowe SSP3, has announced the follow up campaign to the phenomenally successful ‘Operation Christmas’ and ‘Rivers of Light’ campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. ‘Operation Bethlehem’ continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central to Colombia’s long running civil conflict of some 60+ years. This execution won a silver lion at Cannes 2013.