Lowe and Partners, London Follow Update

  • 60 Sloane Avenue
  • London SW3 3XB
  • United Kingdom
  • Phone: (+44) 20 7584 5000
  • Fax: (+44) 20 7823 8429

Morrisons - "Up Your Street" - DLKW Lowe

  • Up Your Street
  • Morrisons
  • Morrisons
  • DLKW Lowe
  • United Kingdom
  • Up Your Street
Product CategoryFood
Media TypeOutdoor / Out of Home
Awards Kinsale Shark Advertising Festival, 2014 (Bronze) for International Poster

Story

DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners.

The prominent OOH 'Up Your Street' campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy 'Mornington Cressent', 'West Mincester', 'Lime House', 'Piccalilli Circus', 'White Chapple', 'Finsberry Park' and 'Tottenham'.

The campaign promotes the recent roll-out of Morrisons.com deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. Morrisons.com plans to extend to South London in 2015.

The 'London' campaign launches today in 96"/48"/6" sheet OOH sites across the capital.