Lowe and Partners London, United Kingdom Advertising / Full Service / Integrated

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Lowe and Partners Creative Work

Title "Up Your Street"
Agency DLKW Lowe
Campaign Up Your Street
Advertiser Morrisons
Brand Morrisons
Business Sector Food
Story

DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners.

The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’.

The campaign promotes the recent roll-out of Morrisons.com deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. Morrisons.com plans to extend to South London in 2015.

The ‘London’ campaign launches today in 96”/48”/6” sheet OOH sites across the capital. 

Media Type Outdoor / Out of Home

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