TitleFirst Haircut
Agency
Campaign Ulta Pink Over
Advertiser ULTA Beauty
Brand ULTA Beauty
Date of First Broadcast/Publication 2015 / 10
Business Sector Cosmetics, Beauty Products & Perfumes
Story For a breast cancer survivor, a first haircut is more than just a haircut. It’s a beautiful new beginning. Thank you, Tracy, for sharing your story, your words and your courage. You’ve inspired us to raise awareness for breast cancer research and help more women reach a new beginning.Pinkover your lips, lids and locks to show your support. Simply snap a picture in pink with #UltaPinkOver and Ulta Beauty will donate $1 to the Breast Cancer Research Foundation, up to $20,000. You’ll never forget this feeling. 
Media Type Digital
Length
More Information http://www.ulta.com/donatewithakiss/
Production Company
Director
Editing Company
Telecine
Music
Audio Post Ozone Music and Sound
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Executive Producer
Director of Photography (DOP)
Agency Producer
Head of Production
Account Director
Editor
Editing Company BEAST Editorial

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