Introducing MullenLowe Profero Colombia

During the Colombian Advertising Conference “Cartagena Inspira”, Aaron Reitkopf, President of MullenLowe Group New York, announced the arrival of MullenLowe Profero to the Colombian market. The company will begin operations in October 2016 with a team of over 50 people and a diversified client roster across a variety of categories within the Colombian market.

MullenLowe Profero is the global digital network of MullenLowe Group that operates across fifteen offices around the world with over 750 employees. It has differentiated itself with its hyperbundled approach, combining the best talent from creative, media, technology, data science, user experience, strategy, design and production, which has been a successful model in servicing top-tier brands that include Unilever, Primark, Virgin Trains, Peninsula Hotels, DFS, and Western Union among others.

“MullenLowe Profero continues to expand its operations within Latin America and we’ve chosen Colombia as our next critical market following the successful launch of our Brazil office in June of this year. With Colombia thriving as the 16th most digitally connected economy in the world, this unique moment for Colombia is magnified by its radically changing communications landscape, which is inspiring clients to seek partners who can provide increased digital innovation and improved marketing performance to capitalize on the digital disruption within the marketplace. Additionally, with our second Latin American office, we are further developing a globally digital talent pool that will be utilized around the world and will enhance our global solutions teams,” said Aaron Reitkopf.

Francisco Samper, President, MullenLowe SSP3 remarks: “MullenLowe Profero will bring unique processes, methodologies, tools, and expertise that will help to drive the growth of our business in Colombia further. MullenLowe SSP3 has a history of excellence in creativity and effectiveness which is why we’ve been preparing for nearly a year to guarantee that we have the best talent in place to take MullenLowe Profero forward and reinforce our hyperbundeled model within the Colombian market.”

Juan Ignacio Gallego, Director of MullenLowe Profero Colombia further comments: “MullenLowe Profero has arrived in Colombia to support the business objectives for our group. As a hyperbundled agency that believes in innovation and sees technology as a catalyst to create the best ideas, we understand what people need in this new digital era by leveraging data science, connecting them and building a strong future. We are excited to deliver work for brave and audacious clients that will challenge us while we challenge them, because we aspire to achieve great results.”

MullenLowe Profero has been recognized for its strength in the implementation of differentiating strategies in the area of digital marketing and advertising, for the development of powerful content, technology, creativity and innovative user experience. Its

arrival to the Colombian market will significantly transform the way in which digital marketing and communications are developed within the country.