Philosophy & Competitive Advantages
la comunidad (the community) is an independently owned advertising agency with offices in Miami and Buenos Aires. The agency was founded in March 2001 simultaneously in both countries by Jose and Joaquin Molla. Jose Molla was Creative Director for Nike International at Wieden+Kennedy, while Joaquin was the Creative Director of Ratto/BBDO in Argentina. la comunidad was founded on the idea that community no longer refers to the geographic neighborhood where you live, but rather on the values and beliefs that people share. Every brand has its community with whom it connects through universal truths which transcend nations and ethnicities. In just two years after it was founded la comu became one of the 20 most awarded agencies in the world according to the Gunn Report.