Venables Bell & Partners, San Francisco
- 201 Post Street
- San Francisco, California 94108
- United States
- Phone: 415-946-5918
- Country Phone Code: 1
- Website: www.venablesbell.com
- Email: paul.birks-hay@venablesbell.com
eBay - “eBay Give-A-Toy-Store”
eBay| Title | eBay Give-A-Toy-Store |
| Agency | Venables Bell & Partners |
| Advertiser | eBay |
| Brand | eBay |
| Product Category | Retail, Distribution & Restaurants |
| Campaign Name | eBay Give-A-Toy-Store |
| Market | United States |
| Country of Production | United States |
| Language | English |
| Date of First Broadcast/Publication | November 11, 2011 |
| Media Type | Interactive Kiosk |
| Awards | OBIE Awards, 2012 (Gold) for Media OBIE Awards, 2012 (Silver) for Video Content Media |
| Executive Creative Director | Will McGinness |
| Creative Director | Lee Einhorn |
| Art Director | Brad Kayal |
| Copywriter | Kelly Diaz |
Story
eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website.
