Venables Bell & Partners San Francisco, United States Advertising / Full Service / Integrated


Venables Bell & Partners Creative Work

Title "eBay Give-A-Toy-Store"
Agency Venables Bell & Partners
Campaign eBay Give-A-Toy-Store
Advertiser eBay
Brand eBay
Date of First Broadcast/Publication 11/2011
Business Sector Retail, Distribution & Restaurants

eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. 

Media Type Interactive Kiosk
Market United States
Executive Creative Director Mr. Will McGinness
Creative Director Mr. Lee Einhorn
Art Director Brad Kayal
Copywriter Ms. Kelly Diaz

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