Venables Bell & Partners, San Francisco Follow Update

  • 201 Post Street
  • San Francisco, California 94108
  • United States
  • Phone: (+1) 415-946-5918

eBay - "eBay Give-A-Toy-Store" - Venables Bell & Partners

  • eBay Give-A-Toy-Store
  • eBay
  • eBay
  • Venables Bell & Partners
  • United States
  • eBay Give-A-Toy-Store
Product CategoryRetail, Distribution & Restaurants
MarketUnited States
LanguageEnglish
Date of First Broadcast/PublicationNovember 11, 2011
Media TypeInteractive Kiosk
Awards OBIE Awards, 2012 (Gold) for Media
OBIE Awards, 2012 (Silver) for Video Content Media
Executive Creative Director Will McGinness
Creative Director Lee Einhorn
Art Director Brad Kayal
Copywriter Kelly Diaz

Story

eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website.